I’m Al. I believe that design starts and ends with people. I make digital things by putting people at the heart of the design process.

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With over twenty years of design industry experience, I have a track record of producing best-in-class digital experiences and have worked with a multitude of clients from startups to FTSE 100 Companies.

My working style is easy-going, open and inclusive, and I like to work in fast moving teams where we can design, ship, learn and iterate quickly. I work from user research through to UI design and delivery and enjoy getting my hands dirty to get the details right. This means your team can ship better designs, faster.


I will start with the customer to build a picture of their goals, needs and expectations getting feedback from as many sources as possible .

Design and Prototyping

I can flex to your process and needs but like to include as many of the team as possible in design. I can prototype low or high fidelity using tools like Axure and Figma.


I can delivery high fidelity mockups or the fidelity required to get value delivered as quick as possible. I can also get my hands dirty and help engineering teams polish the html/css so that we can deliver maximum value and quality.


I get a real buzz from seeing how real customers use the product. I like to organise and facilitate usability testing in a way that the whole team can observe and benefit.

Case Studies

Brand experience

  • Click Travel
  • Hayes and Jarvis
  • Citalia
  • Austravel
  • American Holidays
  • Sovereign Holidays
  • The Moorings
  • Crystal Ski
  • Thomson Lakes and Mountains
  • Thomson Fly
  • First Choice Holidays
  • P&O Ferries
  • Transavia Air
  • Best Western Hotels
  • South West Wales Tourism Partnership
  • Isle of Wight Tourism
  • Kent Tourism
  • The London Development Agency
  • Provident Financial
  • Greenwood Personal Credit
  • Lenovo
  • Skoda


  • Finance

  • Engineering and Manufacturing

  • Creative arts and Design

  • Tourism and Leisure

  • Marketing, Advertising and PR

  • Property and Construction

  • Science and Pharmaceuticals


Like what you see? If you’re looking for your next UX’er call me on
+33 (0) 6 58 37 44 36 or contact me via LinkedIn