I am delighted by the news that the Wales in Style website has won an award at the Travolution 2007 awards ceremony.
Wales in Style provides the discerning visitor with the very best of Welsh tourism. It’s a by-invitation-only online community centred on a Website seed-funded originally by the Welsh Assembly, now run as partnership subscription model operated by Designate on behalf of the Welsh Assembly Government.
The award recognises creativity, user-friendliness, conversion levels, and effectiveness to increase traffic and boost sales.
I was involved heavily with the project, converting initial concept work into final designs, working on the IA closely with one of our producers, performing some ad-hoc user testing, and finally building the detailed html templates.
We endeavoured to make the website fully accessible and we’re delighted with the outcome of both a great looking website based on well formed and semantic html.
Designate won the award Best Agency for Website Design in the category Marketing and Innovation awards.