Sovereign Holidays Design Sprint
Specialist holidays group wanted to bring the luxury holiday service – Sovereign – onto their new web platform but needed to understand what would need to be changed based on the needs of the Sovereign customer and the brand strategy.
What we did
A discovery project was commissioned with the in-house UX team working closely with an external agency We Are Experience. The output of the project was to create a user validated concept to communicate rge right customer experience for Sovereign’s audience and align with the new brand strategy work.
The experience of using Sovereign’s website needed to match the new brand values – setting it apart from the competition by becoming a places that inspires travel.
We began the process by a round of testing of existing websites, looking for usability issues and opportunities and probing to see whether customers felt that it matched the brand values well.
During Co-design we aimed to resolve the usability issues identified and address other needs picked up by the research. After sketching out potential solutions and iterating in sketch form we split the journey by the designers we had and individually went off to work up the screens in Axure. This was all collaboratively stitched together which led to the creation of a prototype.