Hayes and Jarvis Holiday Builder Design Sprint
The holiday builder was the beginning of a new direction for this brand – putting more focus on allowing customers to create their own bespoke itinerary online.
Internally within the organisation there was always the perception that bespoke multi-centres was always ‘too big to build’ but after a mixture of stakeholder persuasion and another project being put on hold the steering board decided to use a 6 week project gap to try out a Design sprint to tackle the problem.
I led the UX on a small multidisciplinary team (design, two developers, analyst, PO) which was formed to work intensively on the problem for one week following The Sprint Book method. The goal was set, journey’s mapped and we picked a target. Stakeholders and specialists were interviewed and this all culminated in a series of ideas which were voted on and discussed.