Hayes and Jarvis Holiday Builder Design Sprint
The holiday builder is the beginning of a new direction for this brand – putting more focus on allowing customers to create their own bespoke itinerary online.
What we did
Internally within the organisation there was always the perception that bespoke multi-centres was always ‘too big to build’ but after a mixture of stakeholder persuasion and another project being put on hold the steering board decided to use a 6 week project gap to try out a Google Ventures style design sprint and build.
The Design Sprint
A multidisciplinary team was formed to work intensively on the problem for one week following The Sprint Book method. The goal was set, journey’s mapped and we picked a target. Stakeholders and specialists were interviewed and this all culminated in a series of ideas which were voted on and discussed.