Austravel – Destination page
What we did
Starting with pen and paper we sketched out differing options taking a mobile first approach. We wanted the page to tell a much better story about the destination, as well as getting customers in to some of their amazing itineraries. These were guerilla tested and then presented and to the project stakeholders.
Once the sketches were agreed we moved straight to a prototype using Axure. This allowed us to get a feel for how the page would work across different levels of the geography. http://km3j6g.axshare.com/
Remote Usability Testing
The prototype was tested remotely using 5 participants using the web service Whatusersdo.com. Barring a couple of IA issues we found that users reacted well to the page and were able to complete the task with relative ease.
The prototype was handed straight to the visual designers for translation into the final product. This tied in with a larger brand refresh.