Fever Ray and a new music re-volution

I love, love, love this track and there’s something oh so early nineties about the intro – the almost haunting chime which beckons in the vocals, and sound which I can’t put my finger on, but a sound which nevertheless takes me back to a particular track which formed part of a very formative time for me and maybe more importantly part of what would be know as the dance music revolution.

And it’s not the first. I’m thinking Cut Copy, James Yuill and others. The simplicity of the sound, the clear synthesis, the games console sounds – all harks back to early experimental dance music. And I love it. I can’t for the life of me recall the particular track ‘When I grow up’ reminds me of but for some reason I can’t help about thinking about a time in the early nineties and lots of time spent at outdoor all-night parties mostly around the woodlands and downs where I lived.

Anyhow, check out the track and if it rings a bell with you let me know. Oh, and did I even mention the video – ok it might be just a tad disturbing at first but really…on reflection, it is pretty special, I hope you’ll agree.