The Experience Design Manifesto – on 10th September, 2008

Some usability reasearch appears to ignore the emotional, which I believe is a key part of the overall experience.

Its pretty aspirational stuff, but as a manifesto for the work I would like to be doing for the next ten years, it’s a great place to start. So for that reason Andrë – count me in.

User Centred Design and Experience Design are both schools of thought with one clear goal – to make users lives better. People who know me will testify that trying to make users lives better is one of my primary motivations when it comes to approaching web design.

Some usability reasearch appears to ignore the emotional, which I believe is a key part of the overall experience. I think advertisers know this, which is probably why we have so much advertising based on humour. Creating a positive emotional response from somebody is pretty much akin to making a friend. Except its not you making a friend, its your brand. And thats going to be far more long lasting than any tactical great deal or offer (although friends do like favours!)

As such I was thrilled to read the “Experience Design Manifesto” – written by Andrë Braz.

In the manifesto Andre outlines his ideas for what Experience Design should do which includes the following points.

Experiences that foster happiness should have the following qualities:

  • Make people feel confident of themselves.
  • Make people feel they can do something better. Empowers people to do something in a better way.
  • Improve people’s lives helping to solve existing pragmatic problems
  • Make people have an enjoyable and fun time during the experience, thus making life worth to be lived.
  • Surprises people in a magic way, bringing delight to the eyes and making the mind wonder.
  • Create an emotional connection between everyone involved, the experience itself and the one supporting the experience (a brand or a person)
  • Make the world a better place to live
  • Strenghten relationships between people that live the same experience

Read the “Experience Design Manifesto” – written by Andrë Braz.

Experience Design Manifesto

Experience Design Manifesto

  1. DJ says:

    Hi Al
    The manifesto certainly has noble intentions, as all manifestos should.
    Possibly the biggest momentum behind a manifesto for the web in recent times was the Cluetrain Manifesto.

    The issue I have is that most organisations are *still* waking up to what that means to them as businesses.

    So, what difference will this manifesto make?
    What are the issues we as designers need to tackle in order to make this “Experience Design” thing work?

    Cheers
    DJ

  2. Al Stevens says:

    Thanks for your comment DJ. I will endeavour to post a follow up article to examine the question you have rightly posed here…What are the issues we as designers need to tackle in order to make this “Experience Design” thing work? Wish me luck!