I suggest that the increased retention isn’t a result of the fonts being ugly. It’s a result of the font’s being unfamiliar. I have read that the mind is continually trying to guess a word or sentence meaning. So an unfamiliar font (possibly, but not necessarily ugly) makes the interpretation more difficult and slows reading. This increases retention on a cellular memory level by resulting in a longer period of time the synapses are activated in comprehending the letter forms, word forms and sentence meaning. Because the mind processes in parallel, every second the optics recognition part of the brain is trying to figure out what letter or word is represented by the shapes, is also a second allowed for the parts of the brain dedicated to remembering and associating to do their work. Have you ever strained to read a traffic sign in the rain on a highway and if so you were probably more likely to remember the sign and details around it than if the weather were clear and you could quickly and easily read the sign and then look back at the road.

You’re example of using a helvetica font for an organic product is still supported by this alternative interpretation. However, this interpretation would go further by implying using helvetica in that situation would probably not significantly increase the time required to recognize the letterforms and words. Therefore it wouldn’t even be an advantage to use an innapropriate font. Also you’re observation that their was a difference between the captive audience in the study and an audience that can simply choose not to spend the attention and time is definitely on point and more significant than any other disconfirming principle.

The full post is available at the following link…….

After this I get “Changing inteface configuration” waiting dialog once done the Wireless icon is not gray out but still I cannot connect to internet. Is anything else that I need to do? for example setting the DNS?