A design leader with a passion for inclusive user centred design–my journey begun back in 1993 and my thirst for solving problems through design has carried me through ever since.
You won’t get a big ego–I have long grown out of that–but you will get a trained eye and a solid understanding and approach to getting the most out of your design team and approach. Through starting with a sold base of research and frequent validation I will take a test and learn approach to design and product development.
I promote a culture of learning over a culture of revenue. The more we can create operations that allow us to maximise learning from the work we are doing–and then turn around those lessons into new execution–the more successful organisations will be.
Approach to design
I take a research led, collaborative and customer validated approach to design using a test and learn approach to validation and evolution. A proven track record of delivering complex user stories using design sprint methods.