A seasoned designer with a passion for inclusive user centred design–my journey in design started as an undergraduate in 1993 and my thirst for solving problems through design has carried me through ever since.

You won’t get a big ego–I have long grown out of that–but you will get a trained eye and a solid understanding and approach to getting the most out of your design team and approach. Through starting with a sold base of research and frequent validation I will take a test and learn approach to design and product development.


I believe in continous learning. The more we can create operations that allow us to maximise learning from the work we are doing–and then turn around those lessons into new execution–the more successful organisations will be.


Approach to design


I take a research led, collaborative and customer validated approach to design using a test and learn approach to validation and evolution. A proven track record of delivering complex user stories using design sprint methods.

Guiding Design Principles

I consider these enduring Design Principles by Dieter Rams the best in the business so haven’t invented my own. I use these as a guiding light for my designs.

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is long lasting
  8. Good design is thorough down to the last detail
  9. Good design is environmentally friendly
  10. Good design is as little design as possible

Thinking style

With an original mind, fine insight and vision I am seen as an independent and natural thinker. Precise and disciplined, a good decision maker, I can think clearly under pressure and am an intensely curious strategic thinker.

Like my work? Want to know more? Let’s talk!