It was as a student that my journey in design begun when I enrolled for a human centred Product Design degree back in the summer of 1993. And having graduated my passion for solving problems with design has grown – carrying me through the past fifteen years designing and building products in the digital domain.

No unicorns here

You won’t get a unicorn here, or a big designer ego–I have long grown out of that. Instead you will get a trained eye and a solid understanding and approach to getting the most out of your design effort through starting with a sold base of research and frequent validation through a test and learn approach to design and product development.

Guiding Design Principles

I won’t pretend that I have come up with these – since I consider these  Design Principles by Dieter Rams the best in the business

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is long lasting
  8. Good design is thorough down to the last detail
  9. Good design is environmentally friendly
  10. Good design is as little design as possible

Thinking style

With an original mind, fine insight and vision I am seen as an independent and natural thinker. Precise and disciplined, a good decision maker, I can think clearly under pressure and am an intensely curious strategic thinker.


Being something of a contradiction I love my history as much as I love my technology. I instagram photos of historical places and buildings. I particularly love the juxtaposition of modern an old – perhaps best described by the growing ‘modern rustic‘ movement in interiors – which plays the finish of a contemporary moulding against the soft patina of stonework which has been there for hundreds of years – to great effect.

This  – along with being a parent of a young family, a dog owner and a keen cyclist means that I am best suited to a country environment – dipping into the city as and when I need to.