It was as a student that my journey in design begun when I enrolled for a human centred Product Design degree back in the summer of 1993. And having graduated my passion for solving problems with design has grown – carrying me through the past fifteen years designing and building products in the digital domain.
No unicorns here
You won’t get a unicorn here, or a big designer ego–I have long grown out of that. Instead you will get a trained eye and a solid understanding and approach to getting the most out of your design effort through starting with a sold base of research and frequent validation through a test and learn approach to design and product development.